Electronic Love – Augmented Reality 12″ Vinyl & CD

Electronic Love is the 2010 music album by La Melodia for which I did the concept and design. When held in front of a webcam the empty studio on the cover is filled with Melodee and I.N.T., who appear with movement and sound. Within this a QR code also pops up, which in turn can be scanned with your phone. As far as we know it was the first album cover to use (very rudimentary) Augmented Reality in this way.

All tracks by La Melodia
All tracks written by MC Melodee
All tracks produced by I.N.T.
Except for Friend For Life; produced by $uzi Analogue
Mixed by Yann Boogie and INT in Outerspace, Amsterdam
Mastered by Dave Cooley for Elysian Masters, Los Angeles
Album art by Baschz Leeft
Augmented Reality by Baschz Leeft and Buro Duplex

Video about the record for V2_, Lab for the Unstable Media.

Also, scanning the back barcode with the Stickybits app gave you this thank you video.

The records being pressed

First proof of concept AR test

Melodee explaining AR at the time